for Free Search Engines
- Google / Yahoo Web Matches
- All the Web (Fast) / Lycos
Perhaps the most important and the most misunderstood aspect
of Internet marketing is Search Engine Optimization. Search
Engines use automated vacuum cleaners (web crawlers) to inventory
as much as they can about the entire Internet. Your site WILL
NOT attract appreciable traffic from the free search engines
without input, but with skillful promotion, you can advertise
your site in these search engines to attract qualified prospects
to your web site.
It is estimated that roughly 3,000,000 new web pages are published
every day. It comes as no surprise, then, that most Google/Yahoo
searches produce tens of thousands of matches. The challenge
is to out-maneuver your competitors and make it to the first
10 listings (page 1).
To accomplish this, it is crucial to zero in on the keyword
phrases your audience is likely to use in their quest for
information – phrases that you would like your site
to be an excellent match for. Secondly, it is crucial to propagate
the web site with these keyword phrases in both the visible
text your audience reads, and the hidden text the search engines
read, perchance to convince the search engine that your site
is the best match for said phrase.
Thirdly, it is crucial to announce your web site’s existence
to these search engines relentlessly until your site is listed,
and continuously in order for it to remain so.
Finally, “Link Popularity” and “Link Relevancy”
are an increasingly important factors the search engines use
to score matched pages and to determine the order in which
they will be presented to your prospect. The more web sites
that link to yours, and the more similar they are to yours,
the higher your Link Popularity and Link Relevancy.
InSite Media manages every aspect of your Search Engine Optimization
Keyword Selection. We test hundreds of keywords
to find the niches with the best supply and demand ratios.
That is, those phrases that many people routinely search for,
and which produce few web site matches on the leading searching
Keyword Propagation: For a web page to be
a match for a given phrase, the phrase must be conspicuously
present throughout the page. There are numerous technical
places where the key phrases go to help ensure that a match
is made. These include META tags, ALT tags, file and folder
names, and other less obvious places.
Relentless submission. The free search engines
cater to the public more than to web masters, and they can
afford to be sloppy with free submissions. Relentless checking
and resubmitting is crucial to gain a listing and to remain
Performance Reports. On Demand, clients can
review the same reports our marketers use to manage the search
engine campaigns. These reports show, among other things,
exactly where your site ranks on every search engine, for
every phrase you are targeting. For example, if you are targeting
10 phrases, then all 10 need to be checked against of the
major engines just to know how your campaign is progressing.
Our reporting system does this for you.
Each of these elements works in concert with the others to
produce a steady stream of new visitors from the free search
InSite Media compliments Search Engine optimization with Directory
listings, and Reciprocal
Linking campaigns that improve Link Popularity and Relevancy,
which leads to improved rankings.
You can check Link the Popularity
of any web site at http://www.linkpopularitycheck.com.
Sites that appear near the top of large search results lists
from Google and Yahoo will tend to have high Link Popularity.