Pay-For-Performance
Advertising
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Inktomi (iWon, MSN and HotBot and 30 other SE’s.)
- Looksmart (MSN, AltaVista, Netscape, and others)
- Overture (Yahoo, iWon, Altavista, Lycos, MSN, Netscape)
- Google Adwords (Google)
- Miscellaneous engines.
Click here for a flash presentation that explains how Overture
works.
Pay-Per-Click, or Pay-for-Performance advertising is priced
based on results, rather than the number of people who will
see your ad. You only pay for the leads, usually for less than
a dollar each and often for just pennies each. You set the price
you are willing to pay for leads.
Inktomi, Looksmart and Overture are similar to wholesale suppliers
to the search engines the public uses. For example, Overture
advertisers are the “Sponsored Links” on Yahoo,
InfoSpace, AltaVista and other Overture partner search engines
and portals.
Advertising on these engines is a sound business proposition
with guaranteed results, and a sure-fire way to purchase a first-place
listing on the leading search engines.
InSite Media creates, monitors and manages Pay-Per-Click campaigns,
always striving for the optimum blend of low cost and a high
volume of highly qualified visitors.
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