sales are closed after seven contacts or more, so what does
your web site do after the visitor has moved on? Of course,
the correct answer is “follow-up,” yet most web
sites don’t do that.
An Opt-in Email campaign consists of a lead gathering system
on the web site (and also using Viral techniques), and a series
of follow-up emails designed to bring them back and to keep
them thinking about your offer.
InSite Media designs self-managing mailing lists that automate
the entire follow-up process, as well as routine mailing list
To a marketer, an email address is worth ten anonymous web site
visitors, since only the email prospects can be followed up.
Therefore, accumulation of a prospects database should be an
integral part of most online marketing plans.
The result is a much higher close rate for a given level of
site activity, improved customer service immediately after first
contact, and usually a significantly reduced administrative
burden. The ever-growing database is a mailing list you can
send promotions to, at will, even years from now. Imagine having
10,000 qualified prospects to whom you could send a personalized
promotion with a single click. Wouldn’t you use that to
drive some business from time to time?