Opt-In
e-Mail Marketing
Most
sales are closed after seven contacts or more, so what does
your web site do after the visitor has moved on? Of course,
the correct answer is “follow-up,” yet most web
sites don’t do that.
An Opt-in Email campaign consists of a lead gathering system
on the web site (and also using Viral techniques), and a series
of follow-up emails designed to bring them back and to keep
them thinking about your offer.
InSite Media designs self-managing mailing lists that automate
the entire follow-up process, as well as routine mailing list
administration.
To a marketer, an email address is worth ten anonymous web site
visitors, since only the email prospects can be followed up.
Therefore, accumulation of a prospects database should be an
integral part of most online marketing plans.
The result is a much higher close rate for a given level of
site activity, improved customer service immediately after first
contact, and usually a significantly reduced administrative
burden. The ever-growing database is a mailing list you can
send promotions to, at will, even years from now. Imagine having
10,000 qualified prospects to whom you could send a personalized
promotion with a single click. Wouldn’t you use that to
drive some business from time to time?
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