Domains
and Site Maps
Most
people realize that each domain is treated as a separate web
site, but fewer realize that multiple domains can direct users
to the same web pages. To see this in action, visit Google.com
and search for “Custom Menu Covers.”
At the time of this writing, Vancouver Bookbinding web pages
are shown in positions 1,2,8 and 9 (The sponsored link is a
Google Adword).
Interestingly, listing 1 and 2 refer to www.menucover.com,
while listings 8 & 9 refer to www.ringbinder.com.
As far as Google and 99% of the public can discern, these are
unrelated, separate web sites. By visiting the sites, you will
notice that they are, in fact, identical copies of the same
site.
Multiple domains help you dominate result sets in your target
niche. Dominating a results page in this way increases the likelihood
that a searcher will select one of your listings and click through
to your site. Additional domains are a force multiplier, in
that all of your promotion activities can be repeated for each
of your domains.
Since the domain name itself is a possible match (and an important
one), it’s usually best to take advantage of the new 69
character domain names and purchase domains that match your
keyword phrases, such as www.custommenucovers.com.
These increase the number of times your site is listed, and
when the domain matches the search phrase, improves the page’s
ranking in the result set.
A search engine friendly Site Map (also known as Spider Food)
will help lead the visiting search engines to all of your domains
and pages for full effect.
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